Following on from my previous post Milton Model Part 1 and Milton Model Part 2 this post includes even more Milton Model Patterns for your viewing pleasure. If you haven’t had a chance to read Part 1 first, I highly recommend that you start there. Part 3 concludes the list of Milton Model Patterns.
Pace Current Experience
The Pace Current Experience pattern is one of the quickest patterns for getting agreement and putting someone into a trance conversationally. Essentially what you do with this pattern is you say things that are undeniable about the other persons experience. You don’t just mention one thing though, you mention multiple, and as you mention more and more things you will find them being drawn in more and more by what you are saying.
Here are some examples of statements that pace current experience:
- As you sit there, reading this article, thinking about what it means and wondering how you could use these patterns…
- As you look you can feel how your clothes feel against your skin, and how quickly, or slowly, you’re breathing and…
- You’ve looked at the brochure, you’ve spoken to our sales staff and now you’ve come into the show room…
So why is this useful? This is the basis of what they call a ‘Yes Ladder’ in Sales. If you can say several things that are undeniably true then you can normally say something that is possible, but not definitely true, and have the other person readily agree. And as they agree with that last suggestion/statement the can begin to unconsciously move in a new direction.
An example if you were introducing trance could be:
As you sit there, listening to my voice, and hearing what I say, you can begin to feel incredibly relaxed. As you begin to feel incredibly relaxed you can allow yourself to sink deep, deep down into trance, now.
Or an example in sales could be:
You’ve seen this car on TV, you’ve come down to the show room and now you’ve taken it for a test drive and by now you’re probably ready to start filling in the paperwork.
Double Bind
A double bind is when you give the listener a choice, but where regardless of their choice they still do what you want them to do. This pattern works especially well with children, though if you over-use it they will work it out pretty quickly! This pattern is best explained with an example:
- Would you prefer to take the bin out tonight or tomorrow morning?
- Do you want to go to bed now or in 5 minutes?
- Would you prefer to buy this in blue or red?
- Is it better for you if we meet in the morning or the afternoon?
The key to see in each of these statements is that although the listener is given a choice, regardless of their choice they are implicitly agreeing to something else. Regardless of whether they take the bin out tonight, or tomorrow morning, they are still agreeing to take the bin out when they answer. Regardless of whether they prefer to buy it in blue, or red, they are still agreeing to buy it.
Conversational Postulate
A conversational postulate is where you take a command (i.e. something you want the listener to do) and turn it into a question. This greatly softens the command and will increase compliance. Essentially, it avoids the feeling of authoritarianism that can come from telling someone what to do.
Examples of conversational postulates are:
- Can you close the door?
- Would you mind signing this document?
- What are the chance of you picking my clothes up from the dry cleaner on your way home from work?
In each example there is a clear command (i.e. Close the door, sign the document, pickup my clothes from the dry cleaner) though the way it is framed make it sound like a request that the person could potentially refuse. It may sound counter-intuitive but because the option to refuse is presented it makes the listener less likely to refuse, and much more likely to comply.
Extended Quotes
Extended Quotes is a beautiful pattern that creates confusion in the listener really, really quickly. You essentially start talking about someone (Person #1) and then tell the listener that this person(Person #1) then said something that he (Person #1) had heard from someone (Person #2) and that he (Person #2) had heard something from someone (Person #3) who had said “<insert command here>”. What happens is that the mind loses track of who is saying what, and because the mind loses track of who is saying what it gets confused, drops the listener into trance and makes them much more likely to accept the suggestions. It also makes it okay for you to say whatever you want to the listener, because it isn’t you saying it to them, it is the person who is being quoted saying it to a 3rd party.
Confused yet? Maybe an example will help:
So I was talking to John and he had been sailing on the weekend with his friend Matthew and they had both been talking to this guy in the bar about what it takes to make a boat sail well. And he said “It doesn’t matter what you know, it matters that you learn quickly.” And I don’t really know why he said that, but he said it again, “It doesn’t matter what you know, it matters that you learn quickly.” “and the more that he said it, the more I just sort of found myself agreeing with him,” said John.
Or another example in a business environment. Say for example you received the objection that your product was ‘too expensive’ from a prospective client. You could use this pattern like so:
You are not the first person to say our product is too expensive. In fact, I got a call from a past client last week who had said the very same thing to me. He was telling me about how he was talking to a colleague about how hesitant he had been to make a decision on our product, because of the price. And he took a little while before he made his decision. But looking back he wished he had just gone for it and made the decision right away. Because even though he felt it was expensive at the time, having had it as long as he had, he now wonders how he coped without it. It saves him so much time and makes things so much easier for him. And that’s interesting, because his colleague phoned me almost straight away after speaking with him and decided that it was the product for him. Because even though it was expensive, it was exactly what he needed and he wanted it now.
This is an extremely powerful pattern and a lot of fun to use!
Selectional Restriction Violation
A selectional restriction violation is where you suggest properties of a noun that the noun cannot posses. For example, it is quite possible to suggest that humans and animals have feelings. But can an object like a chair have feelings? The answer is no, so when you suggest that an object like a chair has feelings you are suggesting propertieis of a noun that the noun cannot posses – or making use of a selectional restriction violation!
Examples of this include:
- A car can have feelings.
- Remember, the walls have ears in this office!
- How do you think the chair feels under your weight?
This was notably used by Martin Luther King Jr in his speech (Quote a hypnotic speech if you analysis it). To quote, “This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality.” – the idea that Negro’s legitimate discontent can be described as a ’sweltering summer’ or freedom and equality can be described as an ‘invigorating autumn’ are both selectional restriction violations. Or, to quote again, “Let freedom ring from the curvaceous slopes of California!” – how does freedom ‘ring’?
The key is that even though at a logical level Selectional Restriction Violations don’t make sense, when you use them they add a poetic and trance inspiring nature to your communication.
Ambiguity
Ambiguity is really the core of the entire Milton Model. The language is about introducing things into your speech that make it hard for people to understand specifically what you are saying. It forces them to try and make sense of it at an unconscious level, and as they do it naturally deepens their level of trance. There are four types of ambiguity specifically that deepen trance even further:
Phonological Ambiguity
This is when you use two words that sound the same, but have different meanings. Examples of this include:
- ‘By now’ sounds the same as ‘buy now’
- ‘Hear’ sounds the same as ‘Here’
- ‘There’, ‘their’, ‘they’re’ all sound the same too.
How would you use this in a sentence? As you sit here, hearing the sound of my voice in your left ear hear and your right ear hear what you can hear here. When said out loud? Very confusing! Or in business you can wrap up a sales presentation with: By now, you can probably see the benefits of our product in your business. See what I did there?
Syntactic Ambiguity
This is when the listener cannot determine from the syntax of what you’ve said exactly what you mean. Examples of this include:
- They are visiting relatives – Are the people relatives that are visiting? Or are the people away visiting their relatives?
- I’ve had enough of managing managers – Have I had enough of spending time managing what the managers do and don’t do? Or have I had enough of managers that are managing?
- Selling salesmen can be trick! – Is it tricky trying to sell a salesman? Or are salesmen that are selling tricky?
Scope Ambiguity
Scope ambiguity is where your ambiguous language leaves the listener unsure as to how much of the sentence the descriptors apply to. For example:
- Speaking to you as a child – Am I a child speaking to you? Or am I speaking to you like I would speak to a child?
- The old men & women – Are the men and women old, or just the men?
- My older brother & sister – Is the sister older as well?
Punctuation Ambiguity
Punctuation ambiguity is where you pause as if a sentence has finished, but then keep going with the sentence. You place pauses… in places… people don’t necessarily… expect them. This is often very confusing for the conscious mind, but the unconscious mind still grasps the meaning. Examples include:
- I want you to notice your *pause* hand *pause* me the glass – That will be interpreted as two sentences, both ‘I want you to notice your hand’ and ‘hand me the glass’.
- Sometimes people aren’t *pause* ready *pause* for this to happen – That will be interpreted as two sentences, both ‘Sometimes people aren’t ready’ and ‘ready for this to happen’.
Utilization
Utilization is an incredibly fun language pattern. Essentially it works by noticing something that is undeniable you have observed, and that the listener can also observe, and then assigning a larger meaning to what you’ve observed. By pointing out things that the listener is yet to notice it will not only deepen their trance, it will also lead to them to feel more convinced about what you are talking to them about.
Examples of utlization include:
- *other person yawns* and you say “It is good to yawn, because yawns indicate that learnings are being processed at the unconscious level”
- *other person coughs* and you say “With each cough feel the tension releasing in your chest and shoulders”
- *other person says “I’m angry”* and you say “That’s right, you’re angry because you haven’t yet had a chance to release what you’re angry about yet”
This has obvious applications in therapy, but it is equally useful in business. Take for example someone who says to you “I am not sold.” You could utilise that and reply with something like “That’s right, you are not sold yet, because you haven’t asked the one question that will have you totally and completely sold.” Powerful stuff!
What next?
This article concludes the three part explanation of the Milton Model. The key to you going from where you are now, to a point where you can use this model unconsciously, is to pick one pattern for the day (or week) and just practice, practice, practice! Now that you have all 19 patterns at your disposal all that stands between where you are and mastery of them is time and effort. The more you use them, the easier it gets and the easier it gets the better the results you will enjoy.